Eyelashes & Entrepreneurship
Profitable Small Business Ideas & Simple Pricing Strategies

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Profitability Do you know the difference between a business and a hobby? Most people don’t…But the answer is making MONEY. Profit. Not only do most people not have a specific plan to actually identify their target customer, communicate their unique selling...
Are you a Vodka & Red Bull? A Dirty Dirty? Or a plucky Blue Sapphire? Let's face it, you might be a little "disinterested," shall we say in whatever you're submerged in right now at the office. Totally get it, I'm kind of antsy right now too. Sometimes it's just...

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Profitability Do you know the difference between a business and a hobby? Most people don’t…But the answer is making MONEY. Profit. Not only do most people not have a specific plan to actually identify their target customer, communicate their unique selling...
Productivity When it comes to productivity, most people get it wrong. In fact, most people don’t get it at all. The biggest issue is that we’re so overwhelmed and spinning in so many directions, we don’t know what to focus on first. If you don't have a productivity...
How To Price! Pricing: This is one of the big areas where most businesses blow up. One of the biggest problems is we've never been taught how to set our pricing. I mean, have you ever heard of pricing school? When you start your own company this lack of...
Exactly How Do I Set Pricing? This is a long blog that you are going to want to star, keep, print and refer to for the rest of your life if you care AT ALL about how to price. And I think you do because that is the number one question I get asked: "How do I price...

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Is This You? If you’re like me, your day goes something like this: Wake up. Stress out about everything on your plate. Check your email while still in bed. Freak out further. Hop on Facebook. So dumb. Everyone looks so happy. (They’re not.) Feel worse. Beat yourself...
Don't Be The Butt Of A Bad Knock, Knock Joke! “Knock! Knock!” “Who's there?” “Opportunity!” “Opportunity? You never knock twice!” Yes, people, I just opened with a terrible knock, knock joke, like it's 1977 and I'm at summer camp in the talent show. Don't worry, I...
To Get Your Brand Right, Know Thyself! I love lists. I've told you before, I'm a fan of lists to help me track progress, keep me focused on my goals, and to plan my day. An actual to-do list for projects is super handy. It helps me organize my thoughts and makes me...
The Importance of Being Determined! What in the world is happening in the middle of my summer?!! Apparently my kids are expected to go back to school now. I dropped them off the other day and they didn't come home till much later, so I assume that school happened. But...
How To Stay On Task, Avoid Distractions & Get More... Oh Hello, Check Out Those Cute Shoes! If I were to be totally honest, I'd admit that I have trouble focusing sometimes. I guess I just did admit it. I'm not sure why it's a thing that I like to pretend it isn't...
I Should Get Some Work Done Today. But First I'll Organize My Spam Folder, Then Clean The Coffee Maker. Ever have one of those days at work when you're just not feelin' it? Zero motivation. Every task, no matter how straightforward, becomes a monumental chore (that...
Cheerleader Or Coach? There's No “I” In Team! Go Team! Being a boss is sometimes like being head cheerleader... minus the cute skirt, megaphone and quarterback boyfriend. Not saying you don't own any cute skirts, yours are probably just longer. And maybe your BF has...
These Women Will Give You Entrepreneur Envy, But In A Good Way! “Holy Manolo, look at those shoes!” We've all had moments of shoe envy. Or maybe vacation envy. But what about entrepreneur envy? It's a little different — you can't purchase your way to being an...
Let’s Hear It For The Ladies! This week, I'm bringing you awesome quotes from some fierce badass women and I think you're gonna feel the inspiration. Like many women I know, I have a squad of ladies who inspire me. They're always down for a Friday cocktail (love...
Reduce Spending & Cut Your Caffeine Habit — In 5 Easy Steps! It's summer baby! Time to enjoy the season! Boozy brunches, sun, gelato… Italy here I come!! My flowy linen pants can’t wait! Maybe George Clooney will pick me up at the airport. Sigh... a girl can...
Knowing What To Charge Can Make Or Break Your Business! One of the hardest things to figure out when I started running my own business was pricing. In the beginning, I had no clue what to charge my clients, literally. Didn't have the slightest idea. Is that too much?...
5 Things You Can Do To Improve Your Chances For Success! Everyone loves the idea of an overnight success. The song you never heard of that's suddenly being played everywhere, and five minutes later it seems, the band is headlining Coachella. Or what about the product...
How To Find & Keep The Kind Of Clients You Want! No matter how much work you have with your existing clients, or how long your client roster is, I'm guessing there's always room for more. Or even better, several more. That's because running a small business is...
Help! Work Sucks! What Should I Do? We all need a little passion in our lives. Or a lot! Passion gives us our enthusiasm, intensity and motivation... our spark. (I'm sure I could launch into numerous spark, fire, smoldering metaphors, but I won't.) Passion also helps...
How To Survive Your Rookie Year Like A Seasoned Pro! Running a new business is not for the faint of heart — that's even more true if it's your first time! You need to be one tough cookie to survive the uncertainty, stress and worry that seem to be built into the job....
Go For The Gold: How To Get What You Want! I talk a lot about goal setting. And not just here in this blog, but almost everywhere — with almost anyone. My clients, colleagues, at speaking engagements, with my friends, at happy hour. Yes, happy hour. I'm a hoot that...
When You Look Good, I Look Good! There's an ad I remember from my childhood that couldn't be more 1980s if it tried. Soft lighting, jazzy saxophone, shoulder pads, big hair... it had it all! Only somehow better. It was like the hip version of a Dallas or Dynasty...
How To Separate Work And Home When Your Office Is Next To The Laundry Room! I'm writing this not long after Mother's Day. Greetings fellow moms! You all rock! Mother's Day will always be a sentimental, warm & fuzzy holiday. But it's also big business. Businesses...
Navigating The World Of Small Business! If you read my blog regularly, even once in a while, it doesn't take long to figure out that I'm kinda obsessed with the financial aspects of running a small business. You can have the best idea ever, but if you don't make money...
Employees Got No Satisfaction? Here's How To Fix That! We all know the saying "Happy wife, happy life." I'll admit that the original sentiment behind this saying might be just a tad outdated. You know, as long as the little woman is happy, you won't have to listen to...