People — it's HOT! Not that I need to tell you that. Maybe it's even hotter where you live. (Sorry!) But here I am trying to write something enlightening about business growth strategies and all I can think about is how I want to be in a swimming pool. Or skiing. I guess I shouldn't complain. I have working AC. And it's not like I live in England, where their roads apparently can't handle temps in the low 30s (Celcius, which is like all of 90 degrees). This week the tarmac on a road actually, literally melted and caused a truck to get stuck. And a man! Yes, a man out for a walk got stuck in a melted sinkhole and had to be rescued with hammer and chisel. Wow. Just wow. Gives "Help, I've fallen and I can't get up" a whole new visual.
So at least my street hasn't melted. But all this recent indoor time has me thinking — and not just about frosty drinks and imagining the accents of the rescue workers on that British fire department Facebook page — but serious stuff as well. Work-related stuff. No really! I've been reading up on business growth strategies and comparing them to my own experience. It's been a good diversion from thinking about the heat.
Finding Business Growth Strategies That Work For You!
Business growth strategies — is that something you think about often? Not so much? It's not exactly the first item in my search history when I type the letters "bu". (Do you know what does come up? Buzzfeed and then, wait for it... Burger King! Huh...?) Search history aside, it's a good topic to research since I'm a small business owner and expanding my business is something I want to do.
Most articles I see about growing a business, expanding one's reach, finding new markets (insert any other business jargon-y phrase you can think of here) are usually aimed at businesses larger than mine. So they're not always super helpful. Inevitably, the author suggests buying another business. Right, why didn't I think of that?! While I'm out doing errands, getting my dry cleaning, maybe I'll just buy the dry cleaners. And the shop next door while I'm at it. I know nothing about that machine thingy or those chemicals, but whatever! At least I'm expanding! So sometimes we small biz owners need to think a little smaller, be more realistic. We need to think in terms of what would actually work for us!
A Realistic Approach To Growing Your Business!
What are some more realistic business growth strategies? How about diversifying? Expanding your product offering or increasing the types of services you offer is something you can do without breaking the bank. And if you need to change course or make a few corrections, you can. Another doable strategy is to increase your customer base, which will, in turn, lead to more sales. Think of joining the chamber of commerce or a business group related to your field so so you can network with other businesses that you could potentially partner with.
Also, make sure you're always giving your customers or clients the best possible experience when they do business with you. This can lead to referrals, which are free (!) and are an excellent way to gain new customers. Same goes for increasing the amount of repeat business you get from happy customers. It may go without saying — except that I'll say it anyway — upping your social media presence can go a long way to attracting tech-savvy customers and making it possible for them to find out about you in the first place. Don't be shy about exploring the world of apps, which is another way to make it easy for people to do business with you. Anyway, those are just a few thoughts to help you keep your mind on your business as you try to beat the heat! Stay cool everyone!
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Be Oh So Quotable This Week!
I always say running a business means the work never ends! Ain't that the truth? I bet your to-do list is a mile long! Make sure that the items at the top of your list are the things that relate to being more profitable. Everyone is so proud of being so "busy"...But Are You Making Any Money? Don't be too busy to focus!
Check out the summary of last week's business tips and motivational quotes from my Instagram page which you hopefully got to see in real time! If not, let's make sure we're following each other on Instagram!! So...here is this week's roundup of Instagram images of My Top Business Tips and Motivational Quotes.
Business Growth Strategies – Tip #1:
"Here is a simple but powerful rule: always give people more than what they expect to get." – Nelson Boswell
Business Growth Strategies – Tip #2:
"Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business." – Zig Ziglar
Business Growth Strategies – Tip #3:
"The purpose of a business is to create a customer who creates customers." – Shiv Singh
Business Growth Strategies – Tip #4:
"Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work." – Martin Oliver
Business Growth Strategies – Tip #5:
"Timing, perseverance, and ten years of trying will eventually make you look like an overnight success." – Biz Stone
Let's talk! I'd love to hear about some of your business growth strategies!
What works for you? Do you have any business growth strategies to share? I would LOVE to hear from you! Anyhoo...I publish these business tips and motivational quotes to get you fired up for your work week!
Oh by the way, in case you're looking for something to help with pricing, keep more money in your pocket and take your business to the next level, we've got it right here! And it's FREE!
P.S. Of course that's not all we've got! Searching for more tips about running a business?
Then definitely take a look at these:
I'd love to hear your ideas! So please comment below and then SHARE!
Disclosure: The Party Goddess! is a participant in the Amazon Services LLC Associates Program. This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through an amazon.com link. However, these are all products I highly recommend and support!