The Pricing Strategy That Will Change Your Business (and Your Life!)

Let’s cut to the chase: if you’re undercharging, you’re not just leaving money on the table—you’re inviting stress, burnout, and all the wrong clients into your business. And trust me, I’ve been there. I’ve done the whole "charge less to get more clients" thing, and spoiler alert: it did NOT work.

But here’s the good news: pricing isn’t just about numbers; it’s about confidence, value, and attracting the right people. And when you get it right? Game. Changer. So if you’re ready to work less and earn more, let’s talk about the one thing holding you back—and how to fix it once and for all.

Are You Charging What You’re Worth?

Pop quiz: when was the last time you looked at your pricing and thought, “Hell yes, I’m worth every penny!”?

If that question made you squirm, it’s time for a wake-up call. Undercharging is one of the biggest mistakes entrepreneurs make, and it’s keeping you stuck in a cycle of overworking and under-earning. The problem? It doesn’t just impact your bank account—it impacts your mindset, your energy, and your ability to serve your dream clients at the highest level.

The Biggest Pricing Myths (And Why They’re Costing You Big)

If you’ve ever told yourself any of these, congratulations—you’re human. But also? It’s time to let them go.

❌“If I charge less, I’ll get more clients.”
Nope. Charging less doesn’t attract better clients; it attracts more headaches. The ones who nitpick, ask for discounts, and expect the world for pennies. Raising your prices filters out the energy-drainers and brings in people who respect your time and expertise.

❌“People won’t pay that much for my services.”
Not true. People pay for what they value. The real issue isn’t your price—it’s how you position your value. When you confidently communicate the transformation you provide, the right clients won’t just be willing to pay—they’ll be excited to.

❌“I need to be more experienced before I raise my rates.”
Experience matters, but so does confidence. If you’re delivering results, you deserve to be paid accordingly. Period.

How to Fix Your Pricing (and Stop Procrastinating)

Now that we’ve busted those myths, let’s talk about what actually works. Here’s how to fix your pricing strategy and start charging what you’re worth:

Step 1: Get Clear on Your Value

You’re not selling a service—you’re selling a transformation. Whether you’re a coach, consultant, or creative, your pricing should reflect the results you help clients achieve.

Ask yourself:

• What is the real impact of my work?
• How does my service improve my client’s life or business?
• What’s the cost of NOT working with me?

When you stop thinking in hours and start thinking in outcomes, pricing becomes a whole lot easier.

Step 2: Ditch the Hourly Model

If you’re charging by the hour, it’s time for an upgrade. Why? Because hourly rates cap your income and make it impossible to scale. Instead, focus on value-based pricing—charging for the result, not the time it takes to get there.

Think about it: if you help a client double their revenue, does it really matter whether it took you two hours or two weeks? The transformation is what they’re paying for, and that’s where your pricing should come from.

Step 3: Raise Your Prices (Yes, Right Now)

If you’re waiting for the “perfect” time to raise your rates, here it is: now.

Here’s the reality—most entrepreneurs are undercharging by at least 30-50%. If you’ve been in business for a while and haven’t increased your rates, it’s time. And before you panic, remember: raising your prices doesn’t mean losing clients. It means attracting better ones—the ones who see your value and don’t flinch at your rates.

Step 4: Own Your Worth with Confidence

Pricing is as much a mindset game as it is a strategy. If you’re not confident in your rates, neither are your clients. So, how do you own your worth?

• Stop apologizing for your prices. You’re not “expensive.” You’re an investment.
• Practice saying your rates out loud. No hesitation, no justifications. Just facts.
• Remember: not everyone is your client. And that’s a good thing.

Confidence sells. When you believe in your pricing, others will too.

Why Pricing Right Means Working Less & Earning More

Here’s the real magic of getting your pricing strategy right: you don’t have to work harder to make more money.

When you charge premium rates: ✔️ You need fewer clients to hit your income goals.
✔️You attract higher-quality clients who respect your work.
✔️You free up time to focus on high-value activities that grow your business.

It’s not about hustling harder—it’s about pricing smarter.

Ready to Stop Undercharging for Good?

If you’re tired of overworking and under-earning, I’m here to help. Learn more about The Profit Goddess! Programs and Resources here. 

Let’s be real: you’re already good at what you do. Now it’s time to get paid like it. Let’s make this the year you finally start charging what you deserve. You in?