How to Make Your Biz Hotter Than White Lotus Season 3 (Without Even Watching It)

Welcome aboard, wreck lovers. 🚂💥 If you’re new here, first: welcome to the beautiful chaos that is Every Day’s a Train Wreck. Second: you picked a stellar episode to dive into. Episode 22, “Trend-Jacking, White Lotus, and WTF to Do If Your Biz Has Nothing to Do with Either?” is the branding advice fever dream we didn’t know we needed.

This week, our fearless host, Marley, brings back PR sorceress Diane White, and hoo-boy – Diane delivers. If you've ever stared blankly at your social calendar thinking, “How do I make my cupcake business relevant during The Bachelor finale?” – this one’s for you.

Here’s the lowdown:

🚫 Not Watching White Lotus? You're Still Invited.

Diane kicks things off with some hard truths: you don’t need to be a pop culture expert to trend-jack like a pro. Maybe your audience is more “barstool” than “binge-watch.” That’s okay. The trick is knowing how to translate a trend – not force it. (She literally gives an example of a golf-themed boutique window that made The Masters fashionably relevant. Iconic.)

🧠 Content That Hits Like a Slap at the Oscars

We’re living in a whirlwind news cycle where TikTok dances age faster than avocados. Diane’s advice? Don’t just post to post. Plan smart. Use a content calendar (yes, that dusty Google Sheet can be your golden goose) and build in space for spontaneity.

Because no one wants to be the brand that posts a Valentine's Day promo during the Super Bowl halftime show. Unless you're selling heart-shaped buffalo wings. In which case: call me.

🍷 Cupcakes, Closets & Cabernets – Trend-Jack for Literally Any Biz

Whether you're trying to sell rosé to Gen Z or make your boutique feel “Coachella-adjacent,” Diane’s got you covered. She shares how to riff off pop culture without sounding like you're trying too hard – or worse, like your dad using Gen Z slang (no shade, Dad).

Marley and Diane’s chemistry is pure magic, equal parts witty banter and strategy gold. By the end, you’ll be laughing, scribbling down ideas, and possibly Googling “White Lotus memes” for inspo.

🎧 TL;DR:

Listen if you want to:

• Make your brand feel like it gets it, even if “it” is a random trend about Saltburn bathwater.
• Finally use your content calendar for more than just Taco Tuesday posts.
• Laugh and learn from two women who make marketing feel less like a chore and more like a cocktail party.

So pour a glass, cue up episode 22, and start turning trends into traction – because even if your biz has nothing to do with White Lotus, it deserves its own moment in the spotlight.

👉  Listen now to Episode 22: "Trend-Jacking, White Lotus, and WTF to Do If Your Biz Has Nothing to Do with Either?" on the Every Day’s a Train Wreck podcast!