Why Am I Always Broke? The Real Reason Your Business Isn’t Paying You (and How to Fix It)

Does this sound familiar?

->Clients love my work… but my bank account doesn’t.
->I’m working nights and weekends just to keep the lights on.
->I raised my prices once—got pushback, panicked, and lowered them again.
->Other people in my industry make it look easy—what am I missing?

If you’re lying awake at 4 a.m. wondering why you’re still “eating $5 wine dinners” despite working 80-hour weeks, or having panic attacks because payroll is due in three days, your business isn’t failing—your money system is.

Here’s the truth nobody tells you: the market will always pay more for confidence than perfection.

If you’re undercharging, discounting, or constantly grinding without seeing real financial results, it’s time to fix the root of the problem—and it’s not just about “raising your prices.” It’s about breaking the survival cycle that’s crushing your health, relationships, and ability to think strategically.

Let’s dive into why your business isn’t paying you what you deserve—and how to fix it.

1. Revenue ≠ Profit: Why More Sales Won’t Solve the Problem

One of the biggest money myths in business? Thinking that revenue = success.

You’ve probably seen flashy posts about “40% growth” or entrepreneurs celebrating “six-figure years.” But what they don’t tell you is that high revenue doesn’t automatically mean high profit.

If your expenses are too high, your revenue could grow and you’d still be struggling to pay your bills.
If you’re pricing too low, you’ll need twice the number of clients just to break even.
If you don’t have a financial plan, you could be making money—but not keeping any of it.

So…Fix It:

• Track your real numbers. How much are you actually keeping after expenses, taxes, and overhead?
  
  
• Stop celebrating revenue alone—focus on profit margins and cash flow.
  
  
• Price your offers so they actually allow you to pay yourself first.
  
  

2. Discounts Are Financial Self-Sabotage

If you’ve ever found yourself slashing your prices to land a client, you know how this story ends:

The client who haggles the hardest is usually the most demanding.
The cheaper the client, the more they expect for free.
Discounts don’t build loyalty—they build resentment.

And yet, so many entrepreneurs keep falling into this trap.

Why? Because we tie our pricing to our self-worth.

If you feel uncomfortable charging more, you’re probably thinking:
“What if no one pays?”
“Am I really worth this much?”
“Other people charge less… maybe I should too.”

But here’s the truth: When you discount your prices, you’re not just losing money—you’re attracting the wrong clients.

So…Fix It:

• Stop apologizing for your worth. Confident pricing attracts confident clients.
  
  
• Set your rates based on value, not what you think people can afford.
  
  
• Create offers that position you as premium—not as a bargain option.
  
  

3. You’re Trapped in the Time-for-Money Cycle

If your income is directly tied to how many hours you work, you’re already at a disadvantage.

Why? Because time is finite—and if you’re stuck in the cycle of trading hours for dollars, you’ll always be limited.

More hours = more exhaustion.
More exhaustion = worse decision-making.
Worse decisions = a business that controls you, instead of the other way around.

If you’re feeling like you can never get ahead, it’s not because you need to “work harder.” It’s because your business model is broken.

So…Fix It:

• Shift from “trading time for money” to creating value that scales.
  
  
• Package your offers so you can serve more clients without working more hours.
  
  
• Invest in systems that allow you to work smarter—not just harder.
  
  

4. You’re Playing Small (Because Fear Is Running the Show)

Let’s be honest: Most business owners don’t charge what they should because they’re scared.

What if I lose clients?
What if people say I’m too expensive?
What if I fail?

But here’s the thing: Fear-based pricing keeps you stuck in survival mode.

If you’re constantly making decisions based on what you’re afraid of losing, instead of what you want to gain, you’ll always be one bad month away from financial panic.

So…Fix It:

• Stop making pricing decisions from a place of fear.
  
  
• Get comfortable with people saying “no” (because that’s how you make room for better clients).
  
  
• Remember: The right clients will always pay for confidence over perfection.
  
  

5. You’re Not Charging for the Full Value of What You Offer

This is the #1 mistake I see entrepreneurs make: They price their work based on effort instead of impact.

Your clients aren’t paying for:
How many hours you spent.
How “hard” you worked.
How much you think it’s worth.

They’re paying for:
The transformation you provide.
The results they get.
The problem you solve.

If you’re stuck at low pricing, ask yourself:

• What is the real impact of my work?
  
  
• How does this change my client’s business, life, or income?
  
  
• If I charged 3x more, what extra value could I add to make it irresistible?
  
  

So…Fix It:

• Package your services based on outcomes, not just hours.
  
  
• Raise your prices with confidence—not hesitation.
  
  
• Remember: Price is a reflection of value. If you don’t believe in it, neither will your clients.
  
  

So… How Do You Actually Start Making More Money?

Step 1: Stop undercharging.
Step 2: Stop discounting.
Step 3: Stop trading time for money.
Step 4: Start pricing based on value.
Step 5: Start building a business that pays YOU—not just your bills.

If you’re ready to break free from the cycle of exhaustion and financial stress, it’s time to make a change.

->Want to stop being broke and start thriving? Check out our program options and let’s build a business that actually pays you.

👉Click Here

Your bank account (and your sanity) will thank you. 🚀

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