You're an Entrepreneur and Your Pricing is Holding You Back

Let’s talk about something that’s keeping way too many entrepreneurs stuck: pricing.

If you’ve ever wondered:
💭Am I charging too much?
💭Why do my clients always try to negotiate?
💭Why am I working so hard and still not making enough?

Then here’s the truth you need to hear: Your pricing is a direct reflection of your confidence—and if you’re undercharging, it’s costing you more than just money.

Most business owners don’t realize that their pricing isn’t just about numbers. It’s about how they position themselves, the clients they attract, and the overall success of their business.

Let’s break down the most common pricing mistakes and how to fix them—so you can start charging what you’re worth without second-guessing yourself.

Mistake #1: You’re Stuck in the Discount Mindset

A lot of business owners think, If I lower my prices, more people will buy. But here’s the problem with that logic:

🚨Discounts attract discount clients.
🚨Cheap prices tell people your work isn’t valuable.
🚨Lowering your rates makes it harder to raise them later.

The result? You work twice as hard for half the money—and the clients who pay the least often demand the most.

Fix it: Shift your mindset from “affordable” to “high-value.”

Instead of thinking about how low you can price your offer, ask yourself:
✔️What is the true value of the transformation I provide?
✔️What kind of client do I want to attract—bargain shoppers or premium buyers?
✔️How can I make my offer feel like a no-brainer at a higher price point?

Premium pricing doesn’t mean charging just to charge—it means positioning yourself as the expert people want to pay more for.

Mistake #2: You’re Letting Clients Dictate Your Prices

Ever had a potential client say:
💬 “That’s too expensive.”
💬 “Can you do it for less?”
💬 “I can’t afford that—can we work something out?”

And instead of standing your ground, you immediately caved?

Listen—clients will always try to negotiate if they sense you’re uncertain. If you’re constantly discounting or justifying your prices, it’s not because your rates are too high… it’s because your confidence is too low.

Fix it: Set your prices and stand by them.

💡High-end brands don’t justify their prices—they lead with confidence.
💡The clients who truly value your work will pay for it.
💡Saying “no” to price hagglers makes room for dream clients who respect your worth.

If someone can’t afford your services, they aren’t the right client for you—and that’s okay.

Mistake #3: You’re Still Charging by the Hour

If you’re still pricing your services based on time, you’re limiting your income potential.

🚨Hourly pricing punishes efficiency. The faster you work, the less you make.
🚨Clients don’t buy hours—they buy results.
🚨You’ll always be trapped in a cycle of trading time for money.

The best way to break free? Stop selling hours and start selling outcomes.

Fix it: Shift to value-based pricing.

Instead of saying:
🚫“I charge $100/hour.”
Try this:
✅“For $3,000, I’ll help you increase your revenue by 50%.”

People don’t care about the hours you put in—they care about what they get from working with you. When you price based on results instead of time, you unlock unlimited income potential.

Mistake #4: You Haven’t Raised Your Prices (Like… Ever)

If you’re charging the same rates you were a year ago, you’re undercharging.

🚨Inflation is real. Your costs are rising. Your expertise is growing.
🚨The longer you go without raising rates, the harder it becomes.
🚨The right clients expect price increases—it’s a sign of quality.

Fix it: Make price reviews a regular habit.

✔️Set a reminder to reassess your pricing every 6 months.
✔️Compare your rates to industry standards.
✔️Ask yourself: Am I still pricing based on where I started… or where I am now?

Raising prices isn’t just about making more money—it’s about recognizing your growth and ensuring your business remains profitable.

Mistake #5: You Think More Clients = More Money

Most business owners believe the only way to make more money is to get more clients. But here’s the reality:

🚨More clients = more work = more stress = burnout.

Instead of focusing on quantity, focus on quality. Would you rather:
✅Work with 20 low-paying clients who drain your energy?
✅Work with 5 premium clients who happily pay top dollar?

Fix it: Introduce a high-ticket offer.

If you only sell low-cost services, you’ll always need volume to scale. But with a premium-priced offer, you can make more with fewer clients.

Instead of:
🚫Selling one-off $100 sessions
Try:
✅Creating a $5,000 package that delivers a transformational result

High-ticket pricing isn’t about charging just to charge—it’s about offering next-level value that justifies the investment.

Mistake #6: You’re Not Confident in Your Pricing (and It Shows)

Here’s a secret: Pricing confidence isn’t just about numbers—it’s about energy.

🚨If you hesitate when stating your prices, clients will hesitate to pay them.
🚨If you’re constantly explaining why you charge what you do, clients will question your value.
🚨If you don’t believe in your worth, neither will they.

Fix it: Own your pricing with confidence.

✔️Practice saying your rates out loud until they feel normal.
✔️Stop adding fluff—state your price and zip it.
✔️Surround yourself with entrepreneurs who charge their worth.

Confidence is contagious. When you stand firm in your pricing, the right clients will follow.

Your Pricing is a Reflection of Your Worth

Undercharging isn’t just hurting your income—it’s affecting how you show up in your business.

✨If you want premium clients, you need premium pricing.
✨If you want to stop overworking, you need to stop undervaluing yourself.
✨If you want to grow your business, you need to stop letting fear dictate your prices.

Here’s your action plan:
✔️Audit your current prices—are they truly reflective of your value?
✔️Make one bold pricing move today (raise your rates, create a high-ticket offer, ditch hourly pricing).
✔️Decide that from this moment on, you will charge with confidence.

You are not here to play small. You are here to run a profitable business, attract dream clients, and get paid for the real value you provide.

So let me ask you—what’s one pricing shift you’re committing to right now?

Let’s make it happen. 🚀Check out what The Profit Goddess has to offer and how I can help you.