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Social Media Keeps Business Marketing Fresh

According to the world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:


Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos to drive engagement.

  • Example: Starbucks posts photos to Facebook from Instagram, and many of the brand’s photos are taken by customers — not the company.


Implement Twitter cards so that any tweets of your content include applicable visual media.

  • Example: Huffington Post includes an image with each tweet and customizes the title tag. You can take this further by attributing content to creators, customizing the snippet, and using images up to 560 x 750 px.


Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.

  • Example: Toyota uses Google+ Hangouts to create an interactive, visual experience — the Toyota Collaborator enables 5 people to design their dream Toyota and take it on a virtual test drive with Google Maps.

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Is Social Media Working For You?

Are you utilizing the many ways that social media can enhance and advance your business marketing? I want know how you use it and how it is working for your business. Let me know in the comments below! And, oh, by the way, don't forget to tell a friend if you like what you see!

xoxo M



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