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Scoring Celebrity Clients Can Take Your Business to the Next Level
Nabbing the "celebrity of your town" will get your business to the next level faster than Richard Bransons' rocket ship -- even if you live in Podunk, USA!
Celebrity clients are a great way to leave your competition in the dust no matter how saturated your market is. It's the easiest way ever to get paid a lot more for what you do.
But it’s not just about landing the celeb. It’s about leveraging his or her star power.
Through my party-planning company The Party Goddess!, I’ve worked with celebrities like Pierce Brosnan, Jennifer Love Hewitt, Kimora Lee Simmons, Sofia Vergara, Nick Lachey and Vanessa Minnillo. Every entrepreneur should care about celebrities, even if they don’t really care about them. Two things sell: sex and celebrities. Period.
Here’s the route to scoring success after landing celebrity clients:
Determine your "why."
Do you want celebrities in order to lead an exciting life, hobnobbing with the rich and famous? Or do you want celebrity clients to bring attention for your brand?
Quantify the end goal.
If you want celebrities to help your brand stand out, that’s great but figure out how much cash, time and product you're willing to budget for this endeavor and what kind of return on the investment you're expecting.
Be clear on how success will be quantified.
For example, I set for myself a certain quota of A-listers that I want to work with each year and here's why: Historically each celeb translates into a certain number of national magazine mentions…. People, US Weekly and OK! magazines to name a few. Those mentions in publications that the target audience reads translate into a certain number of hits on my blog, which net a certain number of inquiries. This, in turn, results in a certain percentage of closed deals.
Identify targets.
For whom did I want to plan a rock-star-fabulous event and why? If your ideal customers are Kardashian-following, clothes-loving, latest-restaurant-type foodie hounds, landing a country western singer that Tinseltown isn’t super enamored with won't do you a bit of good. It will be a waste of your resources and might even turn off your audience.
But wait, there's more...
Have I got your attention now? Do you want to know more about how scoring celebrity clients can your business to the next level? You can read my full article at Entrepreneur.com!
