In A Crowded Market, Find A Way To Get Noticed!
When the market's crowded, you need to stand out! Not standing out as in streaking through Trader Joe's (though you would turn some heads doing that), or holding up the line at Whole Foods to inquire about the provenance of the tumeric-infused honey. Obviously I'm talking shop, so I'm referring to the marketplace that we business owners are all in. Knowing how to stand out from the crowd is the holy grail of marketing. It's what we all aspire to do. Amirite? For many businesses and industries, the market is crowded and survival depends on being able to attract more customers — and then giving them a reason to stick with you. It's a combo of marketing, branding and specializing. If you can do all three well, lucky you!
Tips To Make Your Business Stand Out & Be Seen!
Let's first talk about marketing. How do you communicate with existing or potential customers/clients? Maybe I should ask "Do you communicate with them?" Do you advertise your services or product? Does your business have a social media presence? Do you ever send direct mail pieces or use online marketing tools? There are lots of ways to reach an audience. The most important thing is that you do reach out. Check out this past blog, an oldie but goodie, for more on using Instagram to market your business.
Next is branding. Your business should have a "look" that's readily identifiable. I'm referring to things like your logo, packaging, online and printed graphics, your physical store or office if it's a place your clients/customers see. Having a look that says your company's name, without necessarily saying the name, can go a long way to getting you noticed and being remembered.
Now for specializing, which is the thing that will really set you apart from your competition. If you sell ice cream and you offer the exact same brand, flavors and price as the five other shops on the block, good luck getting customers in the door. A super-stylish logo, signage and decor might be enough to get me to pop in for a cone. But then again, I'm partial to good branding. To get everyone else, a unique product or an offering that differentiates you from the other shops is probably the best way to stand out from the crowd. For more on how to stand out from the crowd, check out 18 Powerful Ways You Can Stand Out in a Crowd, over at Inc.com, which has suggestions that can help you professionally and help your business.
Speaking of standing out, I've got some tips that can help! Do you need simple and easy steps to attract clients you love? Do you want to create a pricing strategy and ditch the door knockers? Get the FREE report right here!
Be Oh So Quotable This Week!
I always say running a business means the work never ends! Ain't that the truth? I bet your to-do list is a mile long! Make sure that the items at the top of your list are the things that relate to being more profitable. Everyone is so proud of being so "busy"...But Are You Making Any Money? Don't be too busy to focus!
Check out the summary of last week's business tips and motivational quotes from my Instagram page which you hopefully got to see in real time! If not, let's make sure we're following each other on Instagram!! So...here is this week's roundup of Instagram images of My Top Business Tips and Motivational Quotes.
Stand Out From The Crowd – Tip #1:
"Be first and be lonely." – Ginni Rometty
Stand Out From The Crowd – Tip #2:
"In order to be irreplaceable one must always be different." – Coco Chanel
Stand Out From The Crowd – Tip #3:
"Normal is not something to aspire to, it’s something to get away from." – Jodie Foster
Stand Out From The Crowd – Tip #4:
"Cherish forever what makes you unique, cuz you’re really a yawn if it goes." – Bette Midler
Stand Out From The Crowd – Tip #5:
"Style is a way to say who you are without having to speak.." – Rachel Zoe
Let's talk! Tell me how you stand out from the crowd!
What are some of the things you do to make your company stand out from the crowd? I would LOVE to hear from you! Anyhoo...I publish these business tips and motivational quotes to get you fired up for your work week!
Oh by the way, want to eliminate frustration and increase cash? Discover 8 simple ideas to get clients, identify the three types of clients and create your sales system.
P.S. Of course that's not all we've got! Searching for more tips about running a business?
Then definitely take a look at these:
I'd love to hear your ideas! So please comment below and then SHARE!
Disclosure: The Profit Goddess! is a participant in the Amazon Services LLC Associates Program. This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through an amazon.com link. However, these are all products I highly recommend and support!