Strategic Partnerships Cost Little, But Offer Big Returns!
As you know, I love sharing business insights with other organizations and think it’s a great way to continuously be growing and learning through the ideas exchange. Recently, we got to participate in a little round up for Rescue a CEO, an official community blog of CBNation entitled "11 Entrepreneurs Explain the Importance of Strategic Partners in Business." Here are a few of the innovative approaches people shared to amp up your business, starting with yours truly.
Here's The Partnership I Developed That Can Amp Up Your Business:
Strategic partnerships are one of the easiest ways to massively amp up a particular area of your business in a most efficient manner. Particular area because like anything else, fragmenting your focus dilutes your results and maximizing synergistic opportunities is no different. Successful infomarketers and bloggers know that these kinds of relationships aren’t just beneficial, they’re crucial. Somehow, the rest of us have been a little slower to regularly adopt the concept, which is really all about leverage, perfectly summarized by James Keller’s quote: "A candle loses nothing by lighting the flame of another."
For a little over a year, we have been doing styled photo shoots for our company, The Party Goddess!, an LA based, celebrity-client heavy event planning company. Then we took it to a new level: Because I hate Mondays, I came up with the idea of hosting Mixology Monday. I invited a very popular local bartender, Victor Robles from Pasadena's own Arroyo Chop House to come up with fabulous combinations for a select few of my equally Monday-challenged friends.
When Super Bowl Sunday came along and everyone had plans to watch the game, I came up with (well, actually, the newly minted bf came up with) a version of Mixology Monday and dubbed it Mixology Sunday – a pre-pre Super Bowl party and included the same popular drink whiz as well as a swank photographer, the amazingly fab, Christine Chang whose work I fancy. (She took the photos in this blog, so you can super see why we're in love...) The attendance and preliminary results were magic. Not only did I get fun fresh shots to put the business ahead of the trends, populate my blog, website and Instagram pages, the photographer and bartender got the same, all three of them enjoying the magic of losing nothing by sharing just one match.
Find Out How Different Businesses Are Making The Most Of Strategic Partnerships.
To check out the rest of the great tips featured that can amp up your business, including Deborah Sweeney’s technique to help entrepreneurs find financing through her business services, pop over to CBNation for the full read.