#BizChats Reveals Must-Have Holiday Business Tips for Entrepreneurs, Part 2
Question Four: What are unique ways businesses can show customer appreciation to drive loyalty during the holidays?
Our local mall is pet friendly and has parades and events that involve pets and owners – they get a lot of traffic #BizChats
Polly loves to have a glass of bubbly while shopping – helps her to spend more! #BizChats
CoffeeMomRAS070 Implementing a return customer or frequent buyer rewards program! #BizChats
Incentivize customers with a special gift when they come in to your store and check in on Facebook. #bizchats
Invite Facebook fans to private message on your page for special gifts, service. #bizchats
Here's a great Facebook app for running sweepstakes http://bit.ly/1LndgTR - viral sharing, leaderboard elements. #bizchats
Marley Majcher @ThePartyGoddess
A4 When you leave them a vmail to say thanks, you can do the "oh by the way..." stop in to see our new ... #bizchats
Leave your customer a live voice mail just checking in to say thx. Picking up the phone is such a great sales strategy! #bizchats
Hand-written personal and friendly customer appreciation notes on holiday cards (not the canned ones!) go a long way! #BizChats
Martin Jones @martinjonesaz A4. One great way a business can show customer appreciation during the holidays is a personalized, handwritten note inside a card #BizChats
Marley Majcher @ThePartyGoddess
Marley Majcher Retweeted Martin Jones
A4 Huge b/c no one does them anymore. Imagine a handwritten envelope arriving! Never! #bizchats @mashbusiness
Marley Majcher added
Question Five: What are shipping and handling stressors that businesses should aim to improve during the holiday season
A5: Know shipping charges! It's important to you as the biz owner not incur more charges,just as it is the customer. #BizChats
Preventing damage and double-checking the order list! Nothing worse than receiving broken or wrong goods! #BizChats
Marley Majcher @ThePartyGoddess
A5 What ISN’T a stressor @ shipping? 🙂 Tips:Don't make it an afterthought &have a dedicated area w/ extra supplies #bizchats
Be explicit and very upfront about your shipping charges. #BizChats
Under promise and over deliver! Surprise and delight. Call customers to check on delivery of items. #bizchats
For fragile items, add EXTRA packing materials. Nothing worse than broken item arriving in the mail! #bizchats
Strongly encourage EARLY ordering for guaranteed pre-Holiday delivery. #bizchats
Make sure you are clear about the last day orders can be placed to be received by the 24th #BizChats
Suzan A Abdurrahman @Suzans411
A5: Free shipping on all purchases Guaranteed delivery by Christmas Eve #BizChats
Martin Jones @martinjonesaz
A5. Small business can't discount the benefit of free shipping for holiday shoppers. Why? 42% are actively looking for it. #BizChats
Question Six: What considerations should small businesses take when looking to upgrade technology in the new year?
Marley Majcher @ThePartyGoddess A6 Remember: upgrading tech always costs more, takes longer & is an even more of a giant pain in the rump than it first appears #BizChats
What kind of training on the front end 2get everyone on board and then 2maintain the system&guide them through the process? #BizChats
Determine how many people do you need to get on board and how tech savvy they are. #BizChats
Brainstorm your co's biggest pain points w/ your team & gen ideas 2solve them. Pick the 1 that delivers biggest bang/buck #bizchats
Suzan A Abdurrahman @Suzans411 A6: Upgrade tech because after reviewing and demo you know the benefits and ROI of adding it to your mix. #BizChats
Neil Blockley @NeilBlockley A6 what competitive advantages, time or cost savings will the investment realise? How does it align with biz vision? #bizchats
Ideally, don't implement new tech until you and your team have carved out time to LEARN it first. #BizChats
Critical to have a proper email management system in place. So many choices, @MailChimp, @aweber, @ConstantContact #BizChats
Stacy @TeacherStacyH A6 Don't spend for what you don't need BUT upgrade what you do to make things more efficient/successful. #BizChats
Martin Jones @martinjonesaz A6. Your business isn’t slowing down is your Internet keeping up? Now is the time to ensure your speed will fit your needs in 2016
Hire additional (temporary) social customer care staff long before needed. Provide *exceptional* training!
DO create compelling Holiday offers. DON'T go crazy and give away the store. #BizChats
Ideon A7 Facebook+Pinterest lead buyers to sellers’ sites; Instagram is the holy grail for brands. Sell every 4th post #BizChats
Neil Blockley @NeilBlockley A7 @mashbusiness got B2B relationships show gratitude for valued business throughout year, arrange meet up or Skype, make personal #bizchats
Kalind Patel @NYCKNP A7: DO be polite and sensitive to others. DON'T sell anything that will look like spam to others. #BizChats
Laura Marie @lauramariescott It's important to be personable especially around the Christmas period. Be helpful and friendly to customers at all times. #BizChats
Marley Majcher @ThePartyGoddess A7 Answer questions and concerns and diffuse issues FAST on social media or you'll get creamed. #bizchats
Make sure your freaking promo codes work! #ThatDrivesMeNuts 🙂
Be consistent in your messaging across all of your social media platforms including website & blog #BizChats .
DO: Track when your followers are most active on social media and post during those time frames. #BizChats
Suzan A Abdurrahman @Suzans411 @Suzans411 A7: Ensure content is holiday relevant. Pics of product in holiday setting, change banners on social platforms etc. #BizChats
Martin Jones @martinjonesaz A7 Small biz should focus on just one or two tactics with a great holiday feel rather than go overboard by doing too much. #BizChats
Question Eight: What final tips do you have for businesses to achieve success during the holiday season?
SCL EquipmentFinance @SCL_EquipFin A8: The #holidays can be stressful. Remember to say #thankyou to your customers & treat them as people, not business/objects. #BizChats
Use Facebook Custom Audiences! Upload your customer list & place FB & Instagram ads. #BizChats
The best time to plan your Holiday offers was months ago. The second best time is today!
Shruti Kothiwal @kothiwal_shruti A8: Be consistent & authentic,provide compelling stories & visuals,respond to queries ASAP, post when your audience are online #BizChats
Marley Majcher @ThePartyGoddess A8: Take time to breathe & course correct constantly. Pay attention to the #’s ALWAYS & often, easier to fix things. #bizchats
Plan AHEAD with a strategy & have others poke holes in it so you’re prepared! If you're late, do what u can! #bizchats @mashbusiness
Digital Marketing KC @DMI_KC A8: Be authentic! Care about your customers. Offer sales/special offers on #socialmedia. #BizChats
Everybody is a bit stressed during the holidays – stay patient and calm #BizChats
Martin Jones @martinjonesaz A8 Start planning (thinking about) next year, now. The longer you have to plan, the more effective & successful you will be #BizChats
Jake Counselbaum @jakecbaum A8 Make social media your number 1 customer service avenue. It's quick, easy to manage and people will stick w/ you. #BizChats
Click here for questions 1-4!
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