Your Brand Is Under Attack

What can zombies teach us about defending our brand? According to socialmediaexplorer.com a lot, actually.

Maybe you think a having a strong understanding of your brand is enough – but it’s not. There’s a huge difference between what you want your brand to be and what it actually is. And you don’t get to decide that – your customers do.

But even understanding that difference isn’t enough. No, you have to figure out what your brand, and only your brand, delivers to the marketplace. Because without that secure base? Your brand is… the walking dead.

Head over to socialmediaexplorer.com  to see what you need to create a secure base.

So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo

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