Social Media Cannot Be Ignored

According to lifehealthpro.com every day there is a missed opportunity due to an agent or firm’s lack of interaction with social media. In fact, LeadSift, a software platform that identifies leads in social media conversations, found that the total value of missed sales opportunities for the health insurance industry in October 2013 was $14.6 million on Twitter alone. The report further found that of the 12 billion monthly tweets for that time period, 2.7 million were about insurance and of those conversations, 61 percent indicated intent to buy.

Consumers often take to social media to publicly discuss their buying process, starting with awareness, consideration, evaluation, purchase intent and post purchase reaction. According to LeadSift, this is one of the biggest, yet frequently overlooked, opportunities on social media, as businesses can make more intelligent decisions with this information while also presenting the perfect time to engage.

No matter what your business is, you need to develop an understanding of and relationship with social media. It's not just for the technology buffs. No more missed opportunities. To read the entire article head over to lifehealthpro.com

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