The Four Pillars of Success

The four pillars of online marketing success

Copyblogger.com has been delivering free online marketing advice for nearly 6 years, and they’ve found four themes that keep coming up.

You don't need to reinvent the wheel when it comes to marketing. Just follow in the footsteps of others who have found success.

Pillar 1: Relationships

Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.

It’s about having consummate respect, always, for your audience and your market.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your readers and subscribers.

Pillar 2: Direct response copywriting

We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.

Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.

“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.

Pillar 3: Content marketing

What’s the backbone of the Copyblogger formula?

Deliver great content.

Then keep delivering great content, but in a strategic and focused way.

Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.

Pillar 4: Have something worth selling

Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.

Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)

Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.

‍

‍