Providing Good Service Is The Best Kind Of Loyalty Program!

Everyone loves a freebie! Right? I know I do. Some of my most satisfying vacations are the ones I “paid for” with frequent flyer miles. Sure, the description of the hotel as “beach adjacent” might have been generous. And they might not have had the best customer service in the world, but who cares? It was FREE baby! And so was my flight! Other freebies I love? When I finally earn a free foot massage or scoop of froyo. For maximum enjoyment, I find it's best to not calculate how much I spent to get that free massage, or how many calories I consumed with each stamp on my froyo card. (Convincing myself all the yogurt purchases were for my kids helps, too.) Anyway, I definitely appreciate these loyalty perks. And I think they do what they're designed to, which is, make me into a repeat customer.

Have you ever considered starting a “frequent flier” program of your own? Depending on the type of business you have, that might be easy... or it might be the worst idea ever. (What would the Party Goddess! version of that be? “Plan 10 corporate events, get the 11th for free!” Yeah, not happening.) If implementing something like this seems logistically difficult or too expensive, not to worry! There's still a tried and true way to develop customer loyalty and repeat business: provide the best customer service. This is something that small businesses are especially good at. Wouldn't you agree?

The Best Customer Service? That's A Small Business Specialty!

Being obsessive about service — making that your trademark — can make your business stand out in all the right ways. And not just stand out, it'll make your customers and clients want to do business with you. They'll seek you out. If you have a client with an urgent deadline, a special request, a job that needs to be executed perfectly, something done for an important occasion, how great is it if they think of you first?

If a customer can trust you to do a good job when it really matters, if they feel you'll go above and beyond for them, they'll want you to be the one on the job. This is especially true if you have an established relationship and you know what they like and how they like it. I have some clients like that. We've worked together enough that planning an event is a breeze. I already know their taste, typical budget and the venue, so when we meet, we're not starting from scratch. Plus, I know them well enough that I can surprise them each time.

If it's your business and you're the boss, establishing a culture of service starts with you. And it trickles down from there. Your staff needs to be empowered to make decisions that might cost extra money or time, but will go a long way in terms of cementing a customer relationship. It's your job to help them discern what those decisions are and what situations call for special treatment. Communicate your wishes and the parameters you're comfortable with so they know you'll have their back when they do something unconventional or extra.

Be Oh So Quotable This Week!

All this talk of providing the best customer service doesn't mean you have to forget about your profits. Are you searching for easy steps to charge more without losing clients? Learn where you're leaving money on the table and discover simple costs to cut PLUS get productivity tips! And the best part is it's all FREE! Get it right now!

I always say running a business means the work never ends! Ain't that the truth? I bet your to-do list is a mile long! Make sure that the items at the top of your list are the things that relate to being more profitable. Everyone is so proud of being so "busy"...But Are You Making Any Money? Don't be too busy to focus!

Check out the summary of last week's business tips and motivational quotes from my Instagram page which you hopefully got to see in real time! If not, let's make sure we're following each other on Instagram!! So...here is this week's roundup of Instagram images of My Top Business Tips and Motivational Quotes.

Best Customer Service – Tip #1:

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"Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers." – Ross Perot

Best Customer Service – Tip #2:

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"Your customer doesn’t care how much you know until they know how much you care." – Damon Richards

Best Customer Service – Tip #3:

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"Good service is good business." – Siebel Ad

Best Customer Service – Tip #4:

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"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." – John Russell

Best Customer Service – Tip #5:

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"Being on par in terms of price and quality only gets you into the game. Service wins the game." – Tony Alesandra

Let's talk! I'd love to hear examples of the best customer service you've ever received!

Can you think of the best customer service experience you've ever had? What about when you've done something above and beyond for a client? I would LOVE to hear from you! Anyhoo...I publish these business tips and motivational quotes to get you fired up for your work week!

Oh hey, are you in desperate need of simple and easy steps to attract clients you love, create a pricing strategy and ditch the door knockers? Then you've come to the right place! Get it here for FREE!

And, if you want more business tips, get my book, But Are You Making Any Money? or contact me to really take your business to the next level!

xoxo M

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