Taking Advantage Of Facebook
Engagement ads on Facebook are a powerful way to grow your business without sending users away from the platform. By targeting the right audience, crafting a compelling call-to-action, and optimizing your Facebook Page with a dynamic first impression, you can attract potential fans effortlessly. These ads allow users to like your page directly from the ad, increasing visibility and interaction with your business. Take advantage of this feature to build a stronger presence on Facebook.
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We all want more people to be aware of our business, right? Denisewakeman.com explains how to take advantage of Engagement Ads.
Facebook has changed the way that many of us go about doing business. Unlike other Facebook ads, engagement ads don’t send users to an external link or sales page outside of Facebook. Instead, they advertise destinations inside Facebook, like events or apps, or with a custom app on your Facebook Page.
Within the ad box itself is a “Like” button. Potential fans don’t even need to visit your Page. Nor do they need to leave whatever they’re doing. They can see your ad in the right column when they are logged into Facebook or see your ad in their News Feed, and click on "Like" inside the ad, and instantly become a fan of your Page and start receiving your updates.
Three things matter when it comes to engagement ads: targeting the right people, getting their attention, and then optimizing your actual Facebook Page. Here are three simple tips to create an effective ad:
- Get laser-focused on your ideal client. The reach and segmentation of Facebook ads is easy to control—and very, very powerful. You can choose demographics (age, location, gender, relationship status, education level), and then drill down on interests. For example, you can target people who are already fans of specific Facebook Pages (thus positioning yourself in front of your competition’s fans), target people who read certain magazines and newspapers, or even target people who list specific activities on their profiles.
- Create a compelling call-to-action. Facebook limits the characters in your headline and content, so use the space wisely. Don’t be afraid to make your potential fans uncomfortable or spark emotion. Liz taps into strong feelings in the ad above. Plenty of women want to get in better shape for the New Year, and Liz teases her audience with a solution (she’s a personal trainer) and a sense of community (other people know how I feel).
- Make a dynamic first impression. Since your wall is a place where, hopefully, there’s a lot of conversation, don’t send ad traffic (potential new fans!) there first. It’s confusing. Send them to a custom app instead . Hook ‘em by sending them to an app that shows your best stuff off and is aligned with the copy in your ad.
So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo