Pricing For Profit

1. Learn the 5 different ways to price, once and for all. Pick the simple model that will make you the most money.

* Percentage
* Flat Fee
* Hourly
* Cost + Markup
* Hybrid

2. Identify the 4 real costs to doing business, so you can finally figure out why you're losing your shirt.

* Cost of Goods Sold
* Time
* The "Forget Me Nots"
* Overhead

3. Master the 3 ways to "raise" your prices, just like our friends at the airlines did to the tune of $3.25 BILLION dollars. I think this should actually be: "Master the 3 ways to fatten up your bottom line, including the one that the airlines used to the tune of $3.25 BILLION dollars."

* Raise your prices without "raising your prices."
* Cut your expenses.
* Get more efficient.

4. Determine your REAL hourly rate to realize why most of you would be making more at McDonald's.

5. Take 2-3 of your past projects and...

* List out your Cost of Goods Sold (COGS)
* Retroactively recreate your timesheet including, but not limited to the time spent in/on the following: Face to face meetings, conference calls, emails, TEXTS, research, preparing proposals, invoicing, driving, etc
* Tally up all of the "forgotten" shipping costs, coffee and meals, parking charges and tickets, gas and mileage fees, courier charges (even if the courier was a "free" intern!), parking tickets, client gifts, tips, crew meals and beverages (yes, your own!), etc

That's it for now...

So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo

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