Is It Time To Do A Press Release?
Press releases have evolved into a powerful content marketing tool for businesses of all sizes. Whether you're a startup or a Fortune 100 company, you can leverage press releases to reach emerging media, social influencers, and potential customers directly. Learn how modern press releases amplify your brand’s message across platforms and level the playing field for small businesses. Share your experiences and results with press releases in the comments below!
Gone are the days of typing a press release, making a few copies of it and physically mailing it to journalists, in the hopes they’ll cover your news in a less-than-timely manner. Today, press releases have become a piece of the online content marketing strategy. You don’t have to have a PR Department to issue press releases, either. Businesses of all sizes — from solo entrepreneurial startups to the Fortune 100 — are taking advantage of press releases.
Marketing and communications provider PRNewswire knows the times have changed, and the company is rolling with the times. The company, which offers press release distribution and online visibility services, focuses several of its products on the small business market.
Media journalists are still a potential audience. But recognize that how they deliver content has changed, also, and so should your approach when crafting your release:
Emerging media (blogs, Twitter, Google+ and more), she says, is also an audience for a press release these days. This includes those social media influencers who might not be journalists, but with a simple tweet can amplify your news to thousands.
Potential customers can find your release directly through the search engines or on other sites, as well, since they’re already online researching brands like yours. So think of the press release as a direct outreach tool, as well.
What the New Press Release Does for Small Businesses
The neat thing about press releases is that they equalize the playing field for small, medium, and large businesses. PR Newswire provides press release distribution, media outreach, and other online marketing tools to every sized business, so small biz benefits most by being able to access the same tools as larger counterparts.
Getting covered in the Wall Street Journal is still, of course, gold for any business, but Skerik encourages businesses to consider redefining what constitutes success in distributing a press release online. Social media can help amplify your message, as can a solo blogger who stumbles across your news and shares it with his or her readers.
Whatever metrics you choose to analyze, make sure to set them up within your press release, creating trackable calls to action you can measure. For more go to: smallbiztrends.com
Do you have any experience with press releases? How have they helped your business? Have your numbers risen after implementing press releases into your plan? Leave us a comment below!
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