How To Spot True Social Media Talent

Now that social media has become one of the main ways for businesses to become and remain relevant, more and more "experts" are coming out of the woodwork.

How do you spot a true talent? According to contentmarketinginstitute.com social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They don’t need to be reminded to check the various channels because it’s instinctual for them to do so — you’d have a harder time trying to stop these people from updating, replying, and interacting in real time.

Social media is a relaxed medium, so the best practitioners often have a sense of humor and a casual style that’s more “backyard barbecue” than “bank manager’s letter.” It can take great skill to balance professionalism with personality.

For that reason, style and tone of voice are extremely important. Do they have wit? Are they aware of topical events, both relevant and trivial, so they can join in the banter without ever sounding uninformed or disconnected from the real world?

To see the entire article head over to contentmarketinginstitute.com

So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo

‍