Giving Thanks
Client gifts can be tricky, but the key is to make them thoughtful, relevant, and aligned with your brand. They should reflect the project’s scope, reward the clients you want to retain, and fit within your budget. Always personalize your gifts and ensure they have a call to action that encourages repeat business or referrals. Remember, a great client gift strengthens relationships and keeps your brand top of mind.
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I hear it all of the time, "Marley, what in the world should I do for my client gifts?". The answer isn't always necessarily easy. Different clients call for different ideas...nobody is quite the same. Whether you're focusing on the client's individual taste or perhaps the scope and size of the job that you did for them, there are all sorts of factors that you need to take into consideration. Below, I've outlined my the tips that I use every time that I go to say "Thank You" to those that have given me the opportunity to work with them.
6 Tips to Incorporate in Your Client Gifts:
1) The gift should reflect the size & scope of the project.
2) The gift should reward the clients you want to be your target audience - and not so extravagant for the clients who are not your target audience.
3) All gifts should be in your marketing budget (hint: if you do not have one you need one!).
4) Every gift should represent your brand.
5) Each gift should be personalized to your client.
6) Every single gift should have a call to action for client.
Always keep in mind that client gifts should create/generate:
~Repeat business
~New Referrals
~Reflect Your Brand
So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo