What exactly is Influencer Marketing?

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create the online conversations that impact your brand, programs and products.

The reason people say, “it’s not what you know, it’s who you know” is that human relationships are essential for getting things done.

Read the full article at curatti.com and find out about determining who your influencers are and how to begin the process of engaging with them. There are many opportunities to align your marketing and influencer strategy so you can build authentic relationships.

So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo

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