Become An Expert At Pricing For Profit

1. Learn the 5 different ways to price, once and for all. Pick the simple model that will make you the most money.

* Percentage
* Flat Fee
* Hourly
* Cost + Markup
* Hybrid

2. Identify the 4 real costs to doing business, so you can finally figure out why you're losing your shirt.

* Cost of Goods Sold
* Time
* The "Forget Me Nots"
* Overhead

3. Master the 3 ways to "raise" your prices, just like our friends at the airlines did to the tune of $3.25 BILLION dollars.  I think this should actually be: "Master the 3 ways to fatten up your bottom line, including the one that the airlines used to the tune of $3.25 BILLION dollars."

* Raise your prices without "raising your prices."
* Cut your expenses.
* Get more efficient.

4. Determine your REAL hourly rate to realize why most of you would be making more at McDonald's.

5. Take 2-3 of your past projects and...

* List out your Cost of Goods Sold (COGS)
* Retroactively recreate your timesheet including, but not limited to the time spent in/on the following: Face to face meetings, conference calls, emails, TEXTS, research, preparing proposals, invoicing, driving, etc
* Tally up all of the "forgotten" shipping costs, coffee and meals, parking charges and tickets, gas and mileage fees, courier charges (even if the courier was a "free" intern!), parking tickets, client gifts, tips, crew meals and beverages (yes, your own!), etc

That's it for now...

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