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A Different Spin...

A Different Spin...

Sales and marketing should focus on building relationships, not just closing deals. Like a first date, the goal is to create interest, earn trust, and spark curiosity, not rush to a commitment. It's about moving the conversation forward, one step at a time.

A Different Spin on Sales and Marketing:

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married.

The opportunity is to move forward, to earn attention, trust, curiosity, and conversation. The end.