A Different Spin...
Sales and marketing should focus on building relationships, not just closing deals. Like a first date, the goal is to create interest, earn trust, and spark curiosity, not rush to a commitment. It's about moving the conversation forward, one step at a time.
A Different Spin on Sales and Marketing:
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married.
The opportunity is to move forward, to earn attention, trust, curiosity, and conversation. The end.