Ways To Get Your Content In Front Of Early Stage B2B Buyers

This article from searchengineland.com has LOADS of information on ways that you can get your content in front of early stage business to business buyers.

B2B marketers in this vertical are beginning to understand that the investment in early-stage engagement initiatives is just as critical, if not more so, than late-stage, more traditional marketing collateral such as technical spec sheets and sales presentations.

This shift in marketing strategy is also reflected in responses found with GlobalSpec’s own 2013 Industrial Marketing Trends report. Industrial marketers are realizing their audience is doing most of their buying research online, seeking information-rich sources, but with an expectation of limited to no sales pressure. They industry is shifting budgets as a result.

To read all about it head over to searchengineland.com and check it out.

So what do you think? Give me your comments and feedback below. And, oh, by the way, don't forget to tell a friend if you like what you see! xo

‍