$1 Billion Threat

In case you haven't heard, Facebook just bought Instagram for $1 BILLION in cash and stock. That's big news whether you know what Instagram is or not. Basically, two guys in their mid-twenties created this picture sharing site in 2010 and now have over 30 million users. Not bad.

The question running through my mind is, "why didn't I come up with that?".

Mashable.com is a trusted source (of mine) for all of the latest news in technology related events. After reading this news today I remembered that a few months ago, mashable.com posted an article about the fact that Instagram was Facebook's biggest threat. They were definitely onto something there. A ONE BILLION DALLAR threat!

Instagram is a mobile-only photo-sharing app. It grew from 1 million users in January 2011 to 15 million in December 2011. It has 30 million users now.

What's great about it is that it is very fast – especially compared to Facebook.

With the Facebook iPhoneapp, there are 6 screens a user has to go through before a user can actually take a picture. With Instagram, there is one.

Mark Zuckerberg just announced the news on Facebook:

"I'm excited to share the news that we've agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we've focused on building the best experience for sharing photos with your friends and family. Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook.

That's why we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram's experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook's strong engineering team and infrastructure.

This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users. We don't plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We're looking forward to working with the Instagram team and to all of the great new experiences we're going to be able to build together."

Read more: http://www.businessinsider.com/facebook-buys-instagram-2012-4#ixzz1rbRO2xnn

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