Being an industry expert is the goal for most business owners out there. In order to become an industry expert, you’ve got to be active in your industry, right?
Don’t just attend industry events and conferences though...take a leadership role by offering to head committees, speak at events or develop programs. Speaking publicly is one of the best ways for people to get to know who you are and what you represent.
Being quoted in print or online also cements your reputation as an expert. Seek out journalists who cover your industry, then make yourself a resource by commenting on their articles and sending them information related to their “beat”...and your business. Once you develop a few of those connections, more will be sure to follow.
It's time to take charge and become a true leader in your industry.
