The post How To Rock It Like Oprah (Or Fix Your Pricing) appeared first on The Profit Goddess.
]]>Remember like a year or two ago when everyone was asking…"So....are ya votin' for Oprah?”
I mean, who would've thought an entire potential Presidential election campaign could've been started with a speech that was just 8:49 seconds long at the Golden Globes of all places?! And here we are again, not far from ANOTHER electoral sitch.
Love her or hate her, Oprah has a position and a message and most of all, success.
And come to think of it, who DOESN'T want to be successful in whatever it is they are passionate about? Success is a topic I'm asked about a lot, maybe because just about every single one of my successes has usually been proceeded by a pretty massive failure.
You know the kind where you are just 10 seconds from giving up totally? #YupI'mAnExpert #HandRaisedHere.
I’m no Oprah, but if I try to figure out my secret sauce, these tips have stood the test of time:
Yes, it really can be that easy.
And if you want to rock it like Oprah, or just simply fix your pricing, then check out this little video to jump start ya!
And now on to Fix It Friday!
So take a peek, let us know what you think, and most importantly, go watch this super short video I made for you on YouTube.
It’s guaranteed to fix your pricing, stat!
Ciao for now –
Marley
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]]>I hope this doesn’t creep you out, and as much as I really try and not be the airy fairy California girl (remember, I WAS born in DC), every once in a while I cave and the last couple of weeks show clear evidence of aforementioned.
Here’s what happened.
One of my best friends is beautiful and practically psychotically positive yet not the least bit annoying. A rare combo, actually, so if she mentions a resource, I listen. Forever ago I had gotten a book by Esther and Jerry Hicks called Ask and It Is Given which isn’t as woo woo as it could be and reinforces the concept of setting clear intentions (if I were on the East coast, we would call them goals) in order to get more of what you want and to stop whining on what you don’t want lest you get more of it.
So when my playmate mentioned listening to a few of Esther’s videos on YouTube, I was in.
And hooked.
There is an exercise that Esther uses with focus wheels. Net/net: You think of something that’s bugging you, write the opposite (what an amazing outcome would look like) and then 12 positive-ish words (I say “ish” because sometimes it’s hard to come up with totally positive words you actually believe) in order to make the new wish, ahem, goal, come true.
Then it dawned on me that Esther and her focus wheels are really the same as one of the tips in my new YouTube video where I highlight doing a data dump to get everything out of your brain to sort it all out and decide how to get unstuck.
You’ve heard me say a million times about how none of us can read the label from inside the jar because we’re too close to our problems and lack perspective.
This fresh video of mine walks you through 5 super simple steps to solve any kind of business issue and get unstuck once and for all!
And now on to...
No clue how I ever lived without it.
So take a peek, let us know what you think and most importantly, go watch this super short video I made for you on YouTube. It’s guaranteed to save you endless hours of angst.
Ciao for now –
Marley
P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>I’m sorry, but I’ve just got to say it. You, ahem, WE, all have exactly the same problems with our businesses.
And you know what’s ironic?
When I was growing up my physician father used to come home from work sometimes out of sorts and when I asked him why he seemed sad – I didn’t really have a better word at that age – he would say: “I’m not really sad, Marl, I’m just discouraged. I see patient after patient with the same types of complaints and when I tell them what they need to do: Cut back on their fat intake, exercise more, drink less and stop smoking, they just don’t want to do it.”
My Dad felt like he just repeated himself over and over again but as he put it there was really no other way. If they wanted their ulcer to improve, they simply
COULD
NOT
CONTINUE
TO
BOOZE
IT
UP.
#Shocker.
The last part is my word, not his, but today it dawned on me that business is the same as my Dad’s days with his patients: To be successful, you’ve got to do certain things and you’ve got NOT to do certain other things.
Period.
Always. The guy who drank half a pint of Scotch a day and lived to be 105. Got it. Now, no one actually recalls knowing this particular individual personally, but they swear their friend does.
No question.
To make money in your business, no matter how overwhelmed, how allergic to numbers, how much the competition is undercutting you, etc, you MUST focus on the 3 P’s: Pricing, Productivity and Profitability. PERIOD.
You will not make it if you don’t.
So, I sent out an email testing the waters about who would be interested in jumping in to a coaching program I was thinking of launching and the feedback was amazing. I was so encouraged and now I’m 90% sure we’re going to go ahead with the program.
In case you missed the email, it basically said:
I'm considering creating a long term group mentorship program to help business owners get more clients, fix their pricing and take their businesses to the next level, totally with me guiding you every step of the way.
Yes, me, Marley, all up in your business for 6 months minimum.
I’ll reveal all of my trade secrets for the first time in ONE place, start to finish, and be there to answer questions, give you personalized advice, and see you across the goal line myself.
If I created something like this, would you be interested?
If so, hit reply and let me know (and give me your comments).
If there’s enough interest, we’ll build the program, like, yesterday because this seems to be the most comprehensive way to help a lot of people all at the same time, and I want as many of you to succeed as possible.
So, if you want to dig into this together, fix what’s broken and go where YOU want to go, just hit reply and let me know.
* * *
And the offer to just hit reply and give me your comments still stands while we decide on the final/final trigger pulling on our end.
But wait, there’s more!
Every week I’m challenging myself to give you a resource to help you accomplish one of our top 3 goals at The Profit Goddess! Pricing, Productivity or Profitability.
In the spirit of coaching one on one clients and ALL of us having very similar problems, this week’s resource is a YouTube video I made for all of you that includes the 3 Things Your Website MUST Have.
This video’s production was prompted by having the same convo over and over and over and over again with small business owners like you when they would ask me to check out their websites and I’d always have the same questions:
Check out the video here, make sure you’ve got all of the points covered on your website; I’ll GUARANTEE you don’t have numbers 2 AND 3 nailed, but we’ll see.
Let us know what you think of the video and most importantly, email us at info@thepartygoddess.com if you’re interested in our new mentorship program.
Ciao for now!
xx - Marley
P.S. You’re committed to exactly nothing by emailing us at info@thepartygoddess.com, so don’t hesitate if this appeals to you at all.
P.P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>The post 4 Killer Productivity Apps! appeared first on The Profit Goddess.
]]>A few weekends ago, my best friend was in town and she has an amazing background not only in technology but also in video production. So it was a total win/win when she said she’d help set the lighting for the latest batch of YouTube videos I needed to shoot.
Then I got this amazing idea: Put those big blue eyes of hers on camera WITH me so we could see how you guys relate to a different video style than I normally do. (If you haven’t checked out our Profit Goddess! YouTube channel yet, PLEASE, pretty please, do me a solid and check it so we can get to 10,000 subscribers?)
It didn’t take us long to get in a rhythm before we were off to the races shooting content that really just flowed.
I loved the process. It felt easy yet totally on point to delivering our core message: Pricing + Productivity = Profitability. The video in this blog is the first from that shoot and is a super cool one about my favorite killer productivity apps that will change your life, including a deep dive AND demo about how she and I use Voxer for work AND as friends.
Awesome. Next, right?
And it was awesome until it so was-not-awesome. Because something really funky happened.
A couple of days after the shoot, I had gotten a couple of friends together to create different Voxer channels (you'll see what I mean in the video) and we added someone new to our little back and forth walkie talkie game.
And the WHOLE dynamic changed.
Next thing I knew, one of my very best friends (NOT the one in the video) referenced an inside joke about me not returning her text messages on this newly formed group channel. (Backstory: This friend had been in Hawaii all week with PLENTY of time on her hands and was sending me random silly quotes. I responded, but was doing so on Voxer not on the text string.)
Didn’t actually think much of it.
But then one of the other girls chimed in with something like: "Oh, I know, Marley never returns text messages."
And I was like: Hold the phone. I beg your pardon?
(Really, I was like: WTF???)
And then my bestie from the video chimed in: "She hasn’t returned my texts either!”
And then I saw stars.
Um, hello? I didn’t return her texts over the last few days because she was STAYING with me, IN MY HOUSE. So, correct: I did not text back quickly from the other room.
Party foul on my part.
So what’s the point? See below because the story all wraps neatly into “Fix It Friday.”
Let us know if you get on the Voxer bandwagon and even more importantly, let us know what you think about this week’s productivity video!
Have the MOST productive and profitable week ever (pretend I just Voxed you this.) And if you'd like to to be even more productive, check out The 32 Best Productivity Apps To Get More Done in 2020.
xx - Marley
P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>The post Saved By A Checklist: A Goddess, ICU & DaVinci! appeared first on The Profit Goddess.
]]>How does an individual with ADD work without Adderall?
Honestly, I'm not sure, but the only way my brain thinks straight is with LISTS! (Odd, I know.)
Why? Because lists:
And I just read that very probably, Leonardo Da Vinci suffered from ADD, like a LOT of other people in the event planning world, including yours truly.
So what does yours look like?
Your checklist?
Wait? You don't have one? Do you know that in Atul Gawande's book, The Checklist Manifesto, "researchers found that simply having the doctors and nurses in the ICU create their own checklists for what they thought should be done each day improved the consistency of care to the point that the average length of patient stay in intensive care dropped by half.”
Let's say you're an event planner or florist or run a venue and with one little list, (you) were able to cut your costs by half? Yup, totally possible. Mr. Gawande studied the subject sixteen ways to Sunday and the results were mindboggling. I mean, it's pretty amazing to get someone out of the ICU in half the time. As a lot of you know, a couple years ago I was in the hospital one level down from the ICU and let me tell you, I would've done ANYTHINGGGGGGGG to shorten that stay.
The bottom line is that the greatest minds ALL had a specific process(es) and lists in order to be at the top of their games. Think Beethoven, Mozart, and DaVinci, just a few of the minor successes of our world.
Yup, they all had a regimen. I've got mine. What's yours?
xx - Marley
P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>The post 9 Magic Words To Get Out Of A Mental Tailspin! appeared first on The Profit Goddess.
]]>One of the benefits of ADHD, which I clearly have, is hyper focus. The beauty of hyper focus is that it allows you to go really deep into a topic, get lost and come out the other side with a pretty in depth grasp, quickly-ish, of a topic or concept.
I was at a conference with one of my closest friends, Simon T. Bailey, and the speaker talked about a common problem with entrepreneurs which is:
"You can’t read the label from inside the jar.”
None of us can.
Simply put, it’s the whole reason why it is SO OBVIOUS when your friend is dating the biggest loser ever and they just can’t see it. Because…they are in the jar and can’t read the “loser" label on the outside of it.
When I coach clients one on one, almost inevitably it comes up where the client says to me: “Oh my gosh, I can’t believe how simple that was” or “how obvious that now is” or “I’m so dumb that I didn’t realize that sooner.” Am I the most amazing coach to extract such a ha moments? Maybe, but that’s not the point. I just do what any good coach does and that is to read the label on the outside of their jar for them.
And then once they know what the label says or the secrets the jar contains, we work on a super simple solution using a specific strategy designed to get to the root of their issue so they can make more money (fix their PRICING), save time (be more PRODUCTIVE), and take their businesses to the next level while working less and making more (PROFITABILITY)!
It IS a little bit like magic, but it’s also about having a coach who has traversed the terrain you’re on now. In researching this blog and the YouTube video I created for you here on EXACTLY this topic, I wanted to find out what percentage of Olympic athletes DON’T have a coach.
Well, it’s zero.
But what was even more interesting was that that difference (according to Scientific American) between the super athletes and “just” your average, every day Olympians was this ONE thing: “…Super elites felt that their coaches fully satisfied their emotional needs by acting as friends, mentors and unwavering supporters – in addition to providing superb technical support."
Not only were the coaches able to read the labels for the athletes and make crucial tweaks to their performance merely because they were observing from the outside, but the super elites got so much more from their coaches – that whole cheerleader, you can do it, you’ve got this component.
That helped me understand why in so many cases I genuinely become friends with my coaching clients: Because hyper success only comes with that kind of connection.
Net/net: If you’re struggling in your small business, don’t despair. It’s not you. Well, it is you, but “you” can make so much more progress so much faster when someone you truly connect with, who, and this is CRUCIAL, has been where you are and has the skills to take you to the next level and you commit and show up to do the work. It makes all the difference and the data is 100% there to prove my point.
Anyway, it’s magic.
Check it out, let us know what you think and most importantly, go watch the short video I put on YouTube to read that label for ya.
Until next week –
Marley
P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>The post INSTA-FAME IS THE ANSWER & Other Small Biz LIES appeared first on The Profit Goddess.
]]>A few weeks ago I shared a video of which I was pretty embarrassed, but I did it anyway. If you missed it, you can see it here. And while it didn't feel so hot to open the kimono, duh, that ezine got the highest open rate EVER.
Really?
I've definitely seen spikes in ezines in the past but this one really threw me. I did a little digging and came up with something to consider about YOUR marketing messages:
The rawer, the better.
The truer, the more engaging.
The grittier, the, well, higher the open rates.
Is this because you guys are dying to see me crash and burn?
I kind of doubt it. Maybe some of you would like to take a poke, but not enough to create that spike. In fact, I think it's really more about an overarching shift from the perfection we've become used to seeing on social media: Everyone with the tan, cheerful, amazingly successful teenagers graduating early and off to Harvard and the vacays in St. Tropez.
I admitted to being guilty of posting the good stuff. Let's be REALLY real, we need to ensure our businesses attract plenty of new customers and new customers aren't necessarily going to sign on the dotted line if their first glimpse of you is in a drunken face plant from college. Obvs.
Now enter wabi-sabi. Wikipedia explains the aesthetic of wabi-sabi to include roughness, beauty in asymmetry, intimacy and appreciation of natural objects and processes.
Beauty that is Imperfect, Impermanent and Incomplete.
We all know the Japanese have been around a lot longer than yours truly so maybe they've got something there in those 3 i's.
Perfect, because this week's video is about my version, the 3 a's: Acknowledge, Accept and Adjust.
You'll have to watch to really "get" the 3 a's, but the salacious component is when I call out one big lie that's been circulating for way too long. So natch, I blow it up.
I'm kind of over the baloney - can you tell? It's hard enough being the wabi-sabi girl in a town full of size zero super models, and I've got a really amazing life, but not everyone has it so good, so no need to pile on the perfection and make everyone feel even worse, right?
In fact, I've totally decided that when it comes to business and coaching, I’m happier helping the size 16, mom of the kid booted from high school whose been married 17 times, 13 to the same guy because she's really that mixed up, who wants to once and for all, get it right in business.
In fact, business in general is actually the epitome of wabi-sabi, don't you think? There is no arrow-straight trajectory to the top, nobody creating perfect pricing right out the gate, no success stories without so, so much failure, no matter what lines of bullsh*-t you've been fed.
So what's the bottom line here?
The bottom line is that EVERYBODY'S businesses and their founders go through ups and downs and times of self doubt and despair, but it's ONLY in those times that you get up by your bootstraps and make things go one way or the other. This week's video talks about one big lie and two other super helpful strategies to embrace the beauty in imperfection and offer you concrete places to turn for help if you need them.
So...watch the video, subscribe to my YouTube channel if you're so inclined and if or when you feel comfortable enough to do so, drop me a line to tell me how it’s going.
Until next week!
xx - Marley
P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>P.S. Whenever you’re ready…here are 4 ways I can rock your world!
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]]>The post Solving The Profitability Problem In Your Biz! appeared first on The Profit Goddess.
]]>xx - Marley
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]]>The post Solve Your Biggest Entrepreneurship Problem! appeared first on The Profit Goddess.
]]>...most people just copy the competition, close their eyes, cross their fingers and hope their bank balance doesn’t have a “-“ in front of it.
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]]>