As we continue to build our businesses into the image that we hold in our minds, we inevitably hit stumbling blocks and make mistakes. According to Seth Godin, there are 2 types of mistakes:

"There is the mistake of overdoing the defense of the status quo, the error of investing too much time and energy in keep things as they are.

And then there is the mistake made while inventing the future, the error of small experiments gone bad.

We are almost never hurt by the second kind of mistake and yet we persist in making the first kind, again and again."

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